Music Marketing #2

 

Music Marketing #1

Research  

My group was given the Alternative music genre, which I was familiar with. Right when we found out, we started to think of artists and what record labels they were from. I instantly thought of Tame Impala and one of my group members thought of Billie Eilish once I suggested looking at Universal Music Group. Since Tame Impala is in Interscope Records one of my other group members remembered that one of her favorite artists is in Interscope; Lana Del Ray. While we all researched our record labels and artists our last member struggled to find one but ended up choosing Pearl Jam who is part of Universal Music. 

While researching each member found out about our artists' background, their target audience, and how they do digital/non-digital marketing and distribution. At the same time, we also found out the background of our record labels and the artists within them. 

Planning Process

After finishing the research we were assigned 4 songs to choose from. With that song, we would use it to make a music video for a band or artist that we would make up. We choose the song 15 by Radiohead. While I worked on the storyboard for the music video, my other members worked on the band name, and marketing. I was able to make 3 pages of storyboarding for an almost 4-minute song. The storyboard was on a storytelling music video about a couple who break up, reminisce on their relationship, and end up back with each other. While I was finishing up the storyboard my group came up with the name of our band; Flicker and Fade. They also developed the reason for the name of the band, their inspiration, their target audience, branding, and social media presence. We were also able to make an Instagram and Twitter for them. Later as the days passed talked with the teacher and realized we needed to develop our group more in detail so we made origin for each of our band members. We talked about their background, and how they met other members. 

 

(Old logo for the band above)

What's Next?

We still have some work to do, to develop the band more. Throughout this week we will be making sure our band is full proof. Our music video will also be filmed this week, but we are still looking around for people who can be in our video. Filming this video will take some time but won't be too hard since it is storytelling, and I have some experience in shooting music videos. Looking forward to what we will pull off and how our progress will pay off.